Business Daily from THE HINDU group of publications
Wednesday, Jan 30, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Wednesday, Jan 30, 2008 ePaper | Mobile/PDA Version |
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Marketing
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New Products & Services GSK Consumer launches Women’s Horlicks Our Bureau New Delhi, Jan. 29 GlaxoSmithKline Consumer Healthcare (GSKCH), the global FMCG company with a dominant health and nutrition portfolio in India, has announced the launch of Women’s Horlicks, a health drink specially formulated for women. Women’s Horlicks will be available in two flavours — chocolate and caramel — at Rs 100 for a 200 gm jar in all major metros and mini metros. The launch is in sync with the company’s growth plans to dominate the health and nutrition space. Speaking about the product, Mr Shubhajit Sen, Vice-President, Marketing, GlaxoSmithKline Consumer Healthcare India, said: “At GSKCH, it is our constant endeavour to provide our consumers with products that help them to do more, feel better and live longer. Through Women’s Horlicks we want to address the daily nutritional requirements of the modern Indian woman. We are confident that this product with all the necessary micro-nutrients recommended by the World Health Organisation will delight our consumers.” As part of its initiative towards increasing awareness about Women’s Horlicks, the company has initiated a large Doctor Engagement Programme where the company will reach out to physicians, dieticians and nutritionists to educate them about the benefits of the product.
The company has also developed a Website — www.indianwomenshealth.com — to provide relevant and credible information to consumers on topics such as pregnancy, menstruation, breasts, healthy living, reproductive health, contraception and healthy diet amongst others. Apart from strong consumer and retail activation, GSKCH has also launched a print advertising campaign to propagate the benefits of the product and will soon be launching a television campaign featuring actor Konkona Sen Sharma. More Stories on : New Products & Services | Health | Gender | Personal Products
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