Business Daily from THE HINDU group of publications
Tuesday, Feb 12, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Tuesday, Feb 12, 2008 ePaper | Mobile/PDA Version |
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Info-Tech
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Telecommunications Marketing - Strategy ‘Pedestrians too need navigators’
For pedestrians: The Nokia Navigator 6210– Anand Parthasarathy Barcelona, Feb. 11 It’s not just car owners who can benefit from Global positioning system-based satellite navigation aids to help them get from here to there by the shortest route. Mobile phone leader Nokia feels the average pedestrian would appreciate a little help too. “We are moving navigation from car to the sidewalk,” said its President and CEO, Mr Olli-Pekka Kallasvuo in the opening hours of the Mobile World Congress here on Monday. He was unveiling the world’s first-ever phone with a compass built into it, together with a GPS receiver, to help lay users navigate the streets, turn by turn, where ever in the world they might be. The Nokia 6210 Navigator, to become available worldwide in the third quarter of 2008, comes with Nokia Maps 2.0 the 3-D cartographic service that the company will localise in all major geographies, including India. The localised guidance will be both visual and vocal and the maps will be thrown in free of charge with the phone, Nokia engineers explained. At entry-level tooInevitably, such technologies will trickle down to entry-level offerings, albeit after a time gap, Mr Alex Lambeck, Nokia’s Vice-President for Entry Categories, told Business Line during a special briefing. “Indeed, the use to which it might be put in India could well be something completely different from its application in other geographies,” he added. Meanwhile, Nokia had also readied for launch two new entry-level offerings for emerging markets such as India — the 2600 camera phone and the 1209 colour phone, both offering these features at a compelling price point for the first time. Nokia analysts had completed studies of usage patterns and preferences in select areas around Chennai, Mr Lambeck added. More Stories on : Telecommunications | Strategy
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