The Hindu Business Line : Look at ways to strengthen presence, Indian IT cos told

Indian IT firms should partner with their Asian counterparts for strengthening their presence and servicing clients in potential Asian geographies such as Japan and Saudi Arabia.

This is because countries in the APAC (Asia Pacific Centre) region are seen both as a consumer and a provider of outsourcing services, according to various industry personalities present at the Nasscom Leadership Summit, here.

A case in point is the second largest economy in the world, Japan. Though it is one of the most advanced nations in information and communication technology, Japan still remains a market to be tapped. This has been mainly due to language issues. “In order to work around the language barrier, Indian companies should partner with Chinese companies. This is because China teaches Japanese language in its universities,” said Ms Fanny Chan, Senior Vice-President of ChinaSoft International Ltd, a China-based IT major. Japan has been traditionally outsourcing its IT requirements to China.

However, investing in Japan can be a tricky decision for many IT majors. “If companies want handsome returns on their investment, they will have to look at Japan from a 10-year perspective, according to Mr Egidio Zarrella, Global Partner in-charge (IT advisory), KPMG. TCS, Patni and Satyam are some of the companies that service Japanese clients.

India should also leverage tie-ups with Pakistan-based companies, as they have been traditionally doing work for Islamic nations in West Asia and Far East. “Most Pakistani companies have a set-up in countries such as Saudi Arabia. This can be leveraged to garner deals from these cash rich nations,” said Ms Jehan Ara, President of Pakistan Software Houses Association.

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