Business Daily from THE HINDU group of publications
Friday, Feb 22, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Friday, Feb 22, 2008 ePaper | Mobile/PDA Version |
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Corporate
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Announcements DaimlerChrysler India is now Mercedes-Benz India Our Bureau Pune, Feb. 21 DaimlerChrysler India on Tuesday announced that it has received formal approval from the Registrar of Companies to change its name to Mercedes-Benz India Pvt Ltd. This is in line with its global policy following the disposal of 80.1 per cent of its stake in Chrysler Holding LLC. An official release has stated, “a clear distinction has been made between the corporate brand Daimler and the Group’s various product brands. Wherever the focus is on the Group as a whole, or in areas where several brands are involved, the company presents itself consistently as Daimler, thus providing an umbrella designation for all of the individual product brands.” It noted that wherever the company was dealing directly with customers, and in areas where the focus is primarily on products of a single brand, the corresponding brand name will be used. It is in this context that the Indian operations have been re-christened, as Mercedes-Benz brand is the key product brand offered in the country. More Stories on : Announcements | Cars
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