The Hindu Business Line : Advertisers’ summit tomorrow

The Indian Society of Advertisers (ISA) is collaborating with the World Federation of Advertisers (WFA) to host a one-day global summit in India on the theme ‘Effective Consumer Engagement’. To be held on March 5 at the Taj Mahal Hotel in Mumbai, the global summit will bring in high profile names such as Mr Bernhard Glock, V-P Global Media & Communications, Procter & Gamble (and currently President of the WFA); Mr Keith Pardy, Senior V-P Strategic Marke ting, Nokia; Ms Grace Molenar, Global Brand Engagement, Vodafone; Mr Jon Wilkins, co-founder of Naked Communications; Mr Steve Simpson- Head, Group M Business Science and Mr Stephan Loerke, Managing Director, WFA, among others. According to Mr Bharat Patel, Chairman, ISA, “The theme is topical as there is media fragmentation which is affecting RoI (return on investment) and its measurement is not being validated. A huge amount of work and experimentation is being done worldwide in moving from a shot gun mass marketing communication approach to a more focused consumer-centric communication which is meant to engage consumers than bombarding them with messages.” The summit is expected to comprise views from the advertising industry and would include CEOs, CMOs and heads of marketing, creative and media communications.

— Our Bureau

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