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Purvita Chatterjee

Mumbai, March 3 Riding on the retail boom, nail expert brand, Sally Hansen, is set to enter the services sector by launching nail care bars across the country. The brand is expected to tie up with retailers such as Reliance Retail, Dabur and Pantaloon Retail to have its shop-in-shop nail bars at the stores.

Sally Hensen has been brought in by Delhi-based distribution company Brushman(India) Ltd which has in the past introduced to the Indian market international brands such as Tony & Guy, Keune and Brushman.

Speaking to Business Line Mr Kapil Kumar, Managing Director, Brushman (India) Ltd, said: “We are planning to set up nail bars within the premises of retailers such as Reliance Retail’s Wellness stores. We would be providing quick and easy nail care services, going beyond the usual pedicures and manicures.”

Apart from its portfolio of nail care products, carrying the tagline ‘The nail clinic in a bottle’, services would be an extended part of the brand doled out as counters within retail chains as well as standalone stores across the country.

“We might name the nail expert services as ‘Express’ nail bars as the service is going to be quick and fast and reasonably priced,” says Mr Kumar. Pegging the average rate of a manicure at the nail bar at Rs 200, Sally Hansen expects to scale down its pricing for the sensitive Indian market.

Entering into a new segment within beauty care, Sally Hansen is expected to offer a solution for every nail problem with its positioning of providing ‘beauty with treatment’.

“We will be a complete nail care provider and there will no usage of harmful chemicals in our products or services,” says Mr Kumar.

Currently the Sally Hansen brand has a global portfolio with over 50 nail care products such as strengtheners and hardeners, nail growth boosters, cuticle care, base and top coats and anti-fungal products, providing solutions to almost all nail dilemmas.

In fact, Brushman India has already launched other service-oriented beauty and luxury brands such as Tony & Guy and Keune by bringing in salons under the respective brands. “We are already offering professional services under Tony & Guy and Keune and have also launched hair care appliances under the brands,” adds Mr Kumar.

Marking an investment of Rs 80 crore for its beauty and luxury services, Brushman India, a listed Rs 115-crore company, is expected to raise its future finances through a $15-million FCCB along with a $20-million GDR.

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Sally Hansen shaping up plans for shop-in-shop nail care bars

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