The Hindu Business Line : Oracle in talks with Bharti Enterprises

Chennai, March 7 Oracle India is in talks with Bharti Enterprises to deploy Oralce ‘enterprise application’ in FieldFresh Foods, a venture between Bharti and Del Monte Foods India. The information technology solution will cover the entire business process, including financial management and human resource, and also enable tracking products at FieldFresh.

“We have not yet finalised the deal,” said Mr Subhomoy Sengupta, Senior Director, Application Business, Oracle India. The solution is to achieve greater operational, supply chain and business efficiencies.

On ITC pattern

On traceability solution, Mr Sengupta said it would be similar to what Oracle had deployed at ITC Leaf Tobacco Division (ILTD), the largest buyer, processor and exporter of cigarette tobacco in India. ITC buys nearly 50 per cent of all cigarette type tobacco grown in India.

ILTD uses Oracle Applications, along with remote wireless data capturing devices, to track every bale of tobacco from the point of purchase to the point of delivery. Technology, including quality controls, enables ITC to process and deliver 100 million kg of tobacco per annum. “We can even track from which farm a particular leaf came,” he said.

FieldFresh manufactures, distributes and sells processed fruits and vegetables products. It has 300 acres of farm land in Punjab, and aims to engage directly or indirectly over one lakh people in its operations, says information in the company Web site.

According to Mr Sengupta, in the last one year Oracle has increased its footprint in the transport sector, including third party logistics companies. It has signed up new clients such as Transport Corporation of India, Blue Dart and AFL. It already has clients like Concor, Gati and Sical Logistics, and these clients have increased their investment in technology to improve customer relationship management and supply chain management, he said.

Mr Sujit Sahu, Director – Supply Chain, Oracle India, said till a year ago logistics companies used ‘home-grown’ solutions mainly for traceability. However, the transport sector is fast consolidating and large players are entering into specialised areas such as rail management, warehouse management, terminal and port operations. Oracle has solutions for all these, he said.

Oracle has over 24,000 employees in India, a significant portion of its global employee base. The company has invested over $3 billion in the country over the past five years. Its recent deals include BSNL, Genpact, ICICI Bank, Income Tax Department, Idea Cellular, IGNOU, Tata Indicom and Tata Teleservices.

Oracle India has more than 6,500 customers in the telecommunications, banking, insurance, manufacturing and utilities industries, across the government and private sector, says a company press release.

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