Business Daily from THE HINDU group of publications
Sunday, Mar 16, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Sunday, Mar 16, 2008 ePaper | Mobile/PDA Version |
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Corporate
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Announcements Marketing - New Products & Services
New maxicab: Mr Ravi Pisharody, Vice-President, Sales and Marketing, Tata Motors, at the launch of Tata Winger in the Capital on Saturday. — Kamal Narang Our Bureau New Delhi, March 15 Tata Motors plans to shift the full production of its mini truck, Ace, and the passenger carrier variant of the vehicle, Magic, to Uttarakhand by next year. “Currently, Ace and Magic are being produced from both Pune and Uttarakhand but the idea is to shift the total production to the Uttarakhand unit,” Tata Motors’ Vice-President, Sales and Marketing (Commercial Vehicles), Mr Ravi Pisharody, told newspersons here. He said that the shift in production would commence by the middle of next year. Focus on light vehiclesMr Pisharody said once the total production of Ace and Magic shifts to Uttarakhand, the Pune plant would fully focus on other light commercial vehicles. “We are expecting to utilise the full capacity of the Uttarakhand plant by the end of the next year,” Mr Pisharody added. Tata Motors’ Uttarakhand plant has a production capacity of 2.25 lakh units per annum and the company made an investment of Rs 1,000 crore in setting up the facility. Meanwhile, the company, on Saturday, launched its six-seater rural transportation vehicle ‘Magic’, priced at Rs 2.68 lakh (ex-showroom Delhi), and 9-13 seater maxicab ‘Winger’ (Rs 4.67 lakh to Rs 6.67 lakh ex-showroom Delhi) in the North. He said initially the company was targeting about 22-30 per cent of the light commercial bus market, which currently has a volume of about 35,000 units per year, with Winger. “Gradually, as we progress, we are looking at about 15,000 units of Winger a year,” he said, declining to project any figures for Magic. More Stories on : Announcements | New Products & Services | HCV/LCV/Tractors | Cars | Tata Motors Ltd
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