MARKETING
STRATEGY
DQE, Pritish Nandy Comm tie up
Pritish Nandy Communications (PNC) and animation and gaming company DQ Entertainment (DQE) have announced a move to co-develop and co-produce six movies over the next 3-4 years with a global budget of approximately $45-50 million. The films will ...
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Kent RO Systems setting up third manufacturing facility
To strengthen marketing ties; enhance presence in new format stores
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IPR
Patent case: HC declines to restrain Cipla
Making, selling generic version of Roche’s Tarceva
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CONSUMERISM
Lagey raho customer bhai!
The onus is on consumers to stand up for their rights.
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ADVERTISING
The Dhoni effect: Rise of small town Indian consumers
Advertising focus high on metros
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Voltas earmarks Rs 30 cr for marketing new AC models
Chennai, March 19 Voltas Ltd, the air-conditioning and engineering services company of the Tata group, has launched a slew of air-conditioners in the premium and luxury segments. Addressing a press conference here, Mr Pradeep Bakshi, ...
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PROMOTIONS & OFFERS
Hrithik is Cinthol’s brand ambassador
Mumbai, March 19 This summer Godrej Consumer Products Ltd (GCPL) is giving its flagship brand Cinthol a fresh lease of life with a new brand ambassador — Hrithik Roshan. At the same time the brand is being re-launched with a new range of ...
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Pepsi is IPL’s beverage supplier
PepsiCo India is the official beverage supplier of the DLF Indian Premier League for five years in a deal worth $12.5 million, according to a release. Ms Punita Lal, Marketing Head, PepsiCo India, said, “Pepsico is proud to associate with ...
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CHANNELS AND FRANCHISES
Toni&Guy plans more salons
Hyderabad, March 19 Toni&Guy, a London-based hairdressing company, is planning to set up its franchisee salons in five metro cities in the country soon.“Our salon in Mumbai, opened about 18 months ago, is doing good business. ...
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Seventymm ties up with Palador Pictures
Bangalore, March 19 Movie rental company Seventymm has tied up with Palador Pictures, distributors of “highly awarded” foreign language films across the world. Through this tie-up, Seventymm attempts to boost its collection ...
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MMTC to market Chinese truck-bus tyres in India
Cross-ply and radial tyre imports to begin in April
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RETAILING
Rasna plans retail foray
To set up more manufacturing plants abroad
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BRANDS
On life after ...
What are brands doing to assure customers of prompt and efficient after-sales service?
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Repucom enters India
Repucom, a global leader in providing broadcast analysis services in sports and branded content environments, has entered India with the appointment of Mr Shahid Zainudeen as Senior Vice-President of its operations here. Headquartered in Sydney, ...
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NEW PRODUCTS & SERVICES
Hykon power product
Kochi, March 19 The Kochi-based Hykon Power Electronics (P) Ltd has launched a new version of Unified Power Quality Conditioner (UPQC), a system that enables large-scale establishments such as IT parks and other industrial establishments to ...
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Max New York launches new health schemes
Max New York Life Insurance has introduced its range of Lifeline Health Insurance plans in the Kerala market, which brings long term insurance coverage for hospitalisation, surgeries and critical illness. The Lifeline series comprises ...
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