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Mumbai, March 19

PepsiCo India is the official beverage supplier of the DLF Indian Premier League for five years in a deal worth $12.5 million, according to a release. Ms Punita Lal, Marketing Head, PepsiCo India, said, “Pepsico is proud to associate with the DLF IPL. DLF IPL and the new format will have a large youth audience which is a key target for our brands.” Mr Lalit Modi, Chairman and Commissioner, IPL, said, “Pepsi has a long history of supporting cricket in the sub-continent and to have them as our beverage supplier for this league will give our cricket extravaganza a solid boost.”

— Our Bureau

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