• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Mumbai, March 19 This summer Godrej Consumer Products Ltd (GCPL) is giving its flagship brand Cinthol a fresh lease of life with a new brand ambassador — Hrithik Roshan. At the same time the brand is being re-launched with a new range of soap, talc and deo with specially-created packs.

At a press conference, Ms Tanya Dubash, Executive director & President (Marketing) Godrej Industries said, “The new Cinthol range is a result of research with consumers and stands for confidence of achievers who constantly strive to realise their aspirations without stopping. ”

Cinthol is a Rs 200-crore brand with a market share between 2 and 3 per cent each for its soaps, talcs and deos. GCPL is also putting in place a 360 degree marketing plan to create visibility for its re-launched Cinthol range comprising direct marketing and trade-related promotions. Besides the FMCG major is also looking at extending the Cinthol brand into new categories such as body and face wash.

More Stories on : Promotions & Offers | Soaps & Detergents

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
DQE, Pritish Nandy Comm tie up

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line