Business Daily from THE HINDU group of publications
Thursday, Mar 20, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Thursday, Mar 20, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Channels and Franchises Corporate - Alliances & Joint Ventures Seventymm ties up with Palador Pictures Our Bureau Bangalore, March 19 Movie rental company Seventymm has tied up with Palador Pictures, distributors of “highly awarded” foreign language films across the world. Through this tie-up, Seventymm attempts to boost its collection by adding films by renowned directors such as Akira Kurosawa, Francois Truffaut and Wong-Kar Wai whose works haven’t had commercial release in India. Some of the films include Akira Kurosawa’s Seven Samurai (an Academy Award winner), Yojimbo and The Throne of Blood and Wong-Kar Wai’s Cannes winner The Mood for Love. Mr Subhanker Sarker, COO, Seventymm said, “Palador brings to Seventymm an exciting palate of world class films. World cinema has a niche but discerning audience and we will continue to enrich our offerings in this genre by bringing more exclusive titles for our consumers. Titles like Two English Girls, Shoot the Piano Player etc. are truly rare in India and Seventymm is very excited to add this selection to its repertoire.” Mr Gautum Shiknis, MD, Palador Pictures, “Palador’s effort is to make ‘World Cinemas’ legitimate in India. We are also in a quest to eradicate piracy as well as popularise the concept through innovative marketing tie-ups just like the one with Seventymm. Through this tie-up, we hope to achieve the goal we have started out with.” Seventymm offers over 15, 000 titles covering Hindi, English, Kannada, Tamil, Telugu, Malayalam, Bengali, Marathi, Gujarati, Bhojpuri, Oriya, Punjabi and Rajasthani movies. More Stories on : Channels and Franchises | Alliances & Joint Ventures | Cinema
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