Business Daily from THE HINDU group of publications Saturday, Mar 22, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Strategy BigFlicks, Raj TV tie up Chennai, March 21 Reliance ADAG’s online and offline movie rental division BigFlicks has tied up with Raj Television Network for free streaming of the latter’s programme in Web site. As a result of the pact, audience will have access to Raj TV content on the BigFlicks’ Web site for free viewing on demand. BigFlicks has similar alliances with other channels such as NDTV, Zoom and Star TV, says a press release from BigFlicks. It further states, quoting Mr Kamal Gianchandani, COO of BigFlicks, “It will increase our user base further as our alliance with Raj Television will enhance our portfolio and enrich our video-on-demand experience for our audience in India and also NRI audience across the globe. According to the press release, Raj Television Networks, which currently operates with three 24x7 channels — Raj TV, Raj Digital Plus & Raj Musix— has movie rights worth nearly Rs 500 crore. — Our Bureau More Stories on : Strategy | Radio/TV | Cinema
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