MARKETING
STRATEGY
Spa Group to invest Rs 100 cr in exclusive boutiques
Hyderabad, March 31 The Spa Group (TSG), a distributor for retail luxury brands such as Villeroy & Boch, WMF and Christofle in India, would be investing Rs 100 crore in the next four years to open more than 40 exclusive boutiques for ...
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‘Non-linear thinking key to marketing success’
Have marketing products or services evolved over the years? Or has the dot com era revolutionised the way business is done? Does mention of the word ‘marketeer’ evoke the same stereotypical image of a person, who indulges in ...
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Eros in deal with Sony, Sahara
Eros International plc has announced that its Indian arm has signed a series of major television syndication deals, for a slew of recently released as well as library films, with two of the leading television networks — Sony Entertainment ...
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INSIGHT
Relying on the stamp of quality
Satisfied customers are the desired end product of any management process and its certification
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RADIO/TV
Discovery to launch 2 new channels by year-end
New Delhi, March 31 Discovery could be launching two new channels by the year end adding to its bouquet of three channels, Discovery Travel and Living, Discovery and Animal Plant. Announcing a Hindi feed for Animal Planet, Mr Deepak ...
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PROMOTIONS & OFFERS
Akshay Kumar brand partner for IPL’s ‘Delhi Daredevils’
New Delhi, March 31 The franchise owner of DLF IPL’s Delhi team, GMR Sports, has signed up Akshay Kumar as ‘brand partner’ to fight the frenzy and media bias that a Shah Rukh Khan or Preity Zinta-led team might manage when ...
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RETAILING
For global retailers, India ranks 44th in the preferred destination list
New Delhi, March 31 India has been placed at number 44 in the list of preferred destination for global retailers looking to expand, according to a latest report by CB Richard Ellis.Out of the BRIC (Brazil, Russia, India and China) ...
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LG’s retail push for PCs
LG Electronics has tied up with retailers such as Croma, Reliance Digital, Metro Cash and Carry, Jumbo Electronics, Hypercity, Next, E-zone and More to boost retail presence of its PCs. According to a press release, at all these retail outlets, ...
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Space crunch, high rentals a dampener for luxury retailers
Treading with caution on implementing roll-out plans
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Godrej Agrovet, Future group co tie up
Godrej Agrovet Ltd and Future Ventures India Ltd announced on Monday that they have entered into a joint venture agreement for rural retailing. Future Ventures India Ltd, a Future Group company, will own a 70 per cent stake in Aadhaar Retailing ...
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MARKETING RESEARCH
TAM readies digital TV audience measurement
New Delhi, March 31 A long awaited digital television audience measurement will be finally ready by the end of April.TAM Media research is preparing to have the Indian industry’s first “Digital Data” that would capture ...
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NEW PRODUCTS & SERVICES
Hyundai’s free car care clinic
Mumbai, March 31 Hyundai Motor India (HMI) launched a nationwide free Car Care Clinic. This will be a two-week long campaign starting from April 2 to 14, at over 350 Hyundai dealer workshops across the country. The company plans to ...
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Sun Pharma launches cancer-related drug in US
Mumbai, March 31 Sun Pharmaceutical Industries Ltd has launched its generic version of Amifostine Injection 500 mg in the US. Generic Amifostine is therapeutically equivalent to Medlmmune’s Ethyol, a medicine used as an adjunct to ...
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Secure Computing product brands
Enterprise gateway security provider, Secure Computing Corporation, has rolled out new product brands. The branding initiative, which aims to highlight the ‘Secure’ brand, is expected to focus on a common identifiable name and ...
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