The Hindu Business Line : Secure Computing product brands

Enterprise gateway security provider, Secure Computing Corporation, has rolled out new product brands. The branding initiative, which aims to highlight the ‘Secure’ brand, is expected to focus on a common identifiable name and reinforce technical integration across product lines.

It includes a new corporate logo and company website, considering its accelerated growth through a series of acquisitions in recent months. Company sources admit that the acquisitions had resulted in inheritance of a number of disparate product naming conventions. This initiative is expected to simplify and unify the look and feel across all products and platforms and communicate technology characteristics and values.

Secure Computing would implement an immediate roll out of new product names while connecting with the previous names on the corporate website and in product documentation to simultaneously leverage old-brand familiarity and acceptance of new brand. The main product lines renamed include IronMail as ‘Secure Mail’, Webwasher as ‘Secure Web’, Sidewinder as ‘Secure Firewall’.

— Our Bureau

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