Business Daily from THE HINDU group of publications
Tuesday, Apr 01, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Tuesday, Apr 01, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Retailing Corporate - Alliances & Joint Ventures Godrej Agrovet, Future group co tie up Mumbai, March 31 Godrej Agrovet Ltd and Future Ventures India Ltd announced on Monday that they have entered into a joint venture agreement for rural retailing. Future Ventures India Ltd, a Future Group company, will own a 70 per cent stake in Aadhaar Retailing Ltd, with the rest owned by Godrej Agrovet Ltd. Godrej Aadhaar, the agri-services-cum-rural retail initiative, will continue to be a complete solution provider for the farmer. While the venture began by offering agri solutions to th e farmers, based on their feedback, it has, over the last year, diversified into offering a number of other product categories like consumer durables, food and grocery, apparels, footwear and so on thus catering to the complete requirement of the rural household. — Our Bureau More Stories on : Retailing | Alliances & Joint Ventures | Rural Marketing
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