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Marketing - New Products & Services
Radnik brings Disney cycles to India

New Delhi, April 2

Radnik Exports has introduced the Disney range of bicycles in the country. The company is also bringing the exclusive Barbie range of cycles and associated products for girls. For boys, there is a cycle range under Extreme Hot Wheels. The bicycle range is to be in sizes 12 and 16 catering to 3 to 9-year-olds, while the ride-ons and tricycles are for two-year-olds. “Our mission is to usher in a whole new experience in the bicycle industry with a promise to bring a smi le to every child by giving ‘wheels’ to their dreams,” said Mr Vinod Kapur, Chairman, Radnik Group, in a statement. “The price range of the products is between Rs 2,500 and Rs 4,500 and new designs will be introduced every three months,” he added. The company claims that the cycles will come equipped with a host of safety features, including parental control handle and safety brakes.

— Our Bureau

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