The Hindu Business Line : Friday, April 04, 2008

STRATEGY
Westside ropes in emerging designers
Westside has tied up with three emerging fashion designers from the Lakme India Fashion Week, to create and showcase their collections at its stores across the country. The high-end prêt collections will be sold at some of the 30 Westside ... More

New look and taste for Pepsi’s ‘aam’ drink
New Delhi, April 3 Pepsi could soon launch non-orange versions of its drink Tropicana Twister, launched last year. According to PepsiCo’s Executive Director-Marketing, Ms Punita Lal, although mango, which accounts for 70 per cent of ... More

EVENTS
‘Mobile revolution to throw up challenges for media planners’
3G services to offer huge potential, says Nokia India MD More

ADVERTISING
M&M hires Strawberryfrog for US, Brazil ad drive
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RETAILING
Goodyear expanding retail presence in India
Recently in Sepang, Malaysia Goodyear, the US-based tyre manufacturing company, said that it would expand its retail presence in India by setting up 4,000 retail outlets in 2008, up from the current 3,100. This would be mainly driven by the ... More

Prateek looks at beefing up retail presence
Bangalore, April 3 Apparel manufacturer Prateek Group is looking to beef up retail presence of KANZ (a children’s wear brand) stores and ‘Coupon’ malls across the country. Prateek forayed into retail last year through ... More

Raheja group’s Inorbit plans ‘Village’ mall
Hyderabad, April 3 Bringing into India the internationally popular concept of value retail, Inorbit Malls, a Raheja group initiative, is introducing a ‘Village’ mall near here.Located 12 km away from Uppal, the first ... More

STANDARDS & BENCHMARKS
US firm sets up lab here
Worried that the apparel you are wearing might have banned dyes or worse, the pashmina shawl may have been procured by killing an endangered animal? The US-based Specialised Technology Resource promises to rest such fears by conducting quality ... More

NEW PRODUCTS & SERVICES
Humx brand of car audio, video systems launched in TN
Chennai, April 3 Krupa Enterprises India Pvt Ltd, a wholly-owned subsidiary of the US-based Human Experts Corporation, on Thursday unveiled a range of car audio and video systems under the brand Humx. Assembled in Korea with components ... More

Titan unveils Raga Crystals in Kerala
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Ranbaxy launches new drug for bone disease
New Delhi, April 3 Ranbaxy Laboratories Ltd has announced the launch of BONISTA- Teriparatide injection for the treatment of Osteoporosis, in collaboration with the Hyderabad-based Virchow Biotech Pvt Ltd. Ranbaxy is the first company to ... More

Avesthagen ties up with DuBiotech to launch new products
Bangalore, April 3 Avesthagen Ltd said it has tied up with Dubai Biotechnology and Research Park to market and launch new biotechnology products.Under a framework agreement, the two will integrate technologies based on traditional ... More

Sony Computer’s 2 new games
Sony Computer Entertainment has launched two new games ‘God of War’ and ‘Gran Turismo 5’ for play stations in India. ‘God of War’ will be available on PlayStation Portable while Gran Turismo 5 will be available ... More