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Full-fledged centre: Mr Tim Sarnoff, President of Sony Pictures Imageworks, and Mr Krishnakumar Mishra, Creative Director, Imageworks India, at the inauguration of their new facility at Ascendas IT Park, in Chennai on Friday.

Our Bureau

Chennai, April 10

Imageworks India, part of the US-based Sony Pictures Imageworks Inc, launched its new digital production studio in Chennai. This comes a year after an equity investment was made by Imageworks in FlameFlow, a visual effect and animation studio that has been now integrated with Imageworks.

The studio is the first full-fledged production centre of Imageworks in India. The ninety-plus employees, including artists, in the studio will work closely with their counterparts in Culver City, Novato and Alburquerque in the US. “We plan to integrate the workforce in different centres as a single unit,” Mr Tim Sarnoff, President, Sony Pictures Imageworks, told newspersons.

Sony Pictures Imageworks is an Academy Winning production studio dedicated to the art of visual effects and production and character animation. Its work got the Oscar for Spider-Man 2 and the computer graphic-animated short film The Chubbchubbs! Surf’s Up was nominated for this year’s Academy Award. In all these projects, the Chennai facility, which was till now FrameFlow, was involved, he said without disclosing any financial details of the facility at the Ascendas IT Park.

Mr Krishnakumar Mishra, Creative Director, Imageworks India, said the company would double its employees in Chennai this year. In addition to visual effects work, artists in Chennai now contribute to production in all of Imageworks’ pipelines, including the computer graphic animation, performance capture and 3D stereoscopic production.

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