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Hyderabad, April 18

Seeking to tap the potential of the mobile advertising pie, Way2SMS, a Hyderabad-based start up, is increasing its tie-ups with clients to offer services. The company, which offers free SMS to registered users, will also bring ads pertaining to the IPL cricket tournament, said Mr V.V. Raju, CEO. Having invested up to Rs 5 crore in the company launched in 2006-end, Way2SMS has 30 employees and plans to increase it to 60 by the end of 2008. It offers clients new mobile adver tising and branding opportunities, he told newspersons. Quoting industry sources, he said India’s total mobile subscriber base is 237 million. The mobile marketing pie is Rs 25 crore, but growing rapidly. In this encouraging scenario, the company plans to tap the emerging opportunities, Mr Raju said.

The company has been able to register over a million users and sends out over 13 million messages every month. It is working with diversified clients from banking, stock, airline and computer sectors.

— Our Bureau

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