Business Daily from THE HINDU group of publications Tuesday, Apr 22, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Promotions & Offers Horlicks signs up Darsheel
Darsheel Safary Our Brueau New Delhi, April 21 Horlicks has a new brand ambassador in child actor Darsheel Safary of the Taare Zameen Par fame. He will endorse the brand for a year. “I’ve been drinking Horlicks since childhood and really enjoy its taste. “I have always been able to relate with the advertisements as it shows children like me,” said the young actor set to star in his first television commercial for the brand. “Darsheel is the perfect brand ambassador for Horlicks, since he embodies the spirit of Horlicks, that is being social, spirited, full of life and vitality,” said Mr Sumeet Saluja, General Manager, GlaxoSmithKline Consumer Healthcare. The company also announced two new flavours (Butterscotch and Pistachio) for Horlicks cold consumption. More Stories on : Promotions & Offers | Beverages
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