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ICICI Prudential ties up with dist co-op bank

Our Bureau

Kochi, April 23 ICICI Prudential AMC has entered into a strategic alliance with Ernakulam District Co-op Bank for distribution of its mutual fund schemes to further strengthen its distribution reach.

Ernakulam District Co-op Bank will now be distributing ICICI Prudential Mutual Fund products to its customers through 25 of its 56 branches that have been identified to sell mutual fund products.

Speaking on the occasion, Mr Vikram Kaushal, Head - Retail Sales & Distribution, ICICI Prudential AMC, said that tie-up with Ernakulam District Co-op Bank would help us to strengthen our distribution base and facilitate in reaching a wider customer base across all sections of society.

Commenting on the alliance, Mr C Bhanu, General Manager, Ernakulam District Co-operative Bank said that Mutual Funds are rapidly gaining ground among retail investors due to various advantages such as professional management, diversification, liquidity etc.

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