• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager
• Smartbuy

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Divya Trivedi

Mumbai, April 23 Packaging company Essel Propack has introduced the first recycled and recyclable plastic packaging tube Etain, which will be followed by a family of other similar green products from the company, said Mr Sanjay Bhasin, Chief Executive Officer, Tubes and Laminated Products.“Etain is going to be a family of environmentally-friendly products. We will be launching many more green products in the market in the coming months,” Mr Bhasin told Business Line.

Etain is made of 60 per cent virgin plastic in its inner layer and 40 per cent recycled plastic on the outer layer.

“Etain is a post-consumer recycled (PCR) tube and there has been a demand from our customers to provide these for some time now,” said Mr Bhasin.

Currently, the company is producing the tubes from its existing facilities and will continue to do so for some time. It will first be produced at facilities in America, then in Europe and then India. This is because of the customer pull that the company observed. The supply chain, in terms of materials, needs to be more developed in India before the tubes can be manufactured from here, he said. For that, recycling companies need to come forward and offer their materials to companies such as Essel Propack that would produce such tubes.

“The cost of production of these is tubes is slightly high now, but as the volumes increase, the price will clearly come to a more equilibrium level,” he said. The company expects 10 to 20 per cent of its existing customer base to switch over to these tubes.

Cosmetics, pharmaceutical and food products of FMCG companies can be packaged in this tube.

The PCR tubes will be recycled under Code 2 norms defined by the Society of Plastic Industry. Etain contains up to 40 per cent PCR HDPE plastic material.

The company plans to roll out products at a faster pace and re-position itself as a relevant value products provider rather than a mass manufacturing company, he said.

More Stories on : New Products & Services | Environment | Packaging

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
ACK Media acquires Karadi Tales

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line