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Corporate - Restructuring
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Iris Manufacturing hives off design unit as subsidiary

T. Murrali

Chennai, April 25 The Chennai-based Iris Manufacturing Ltd (IML), part of the Rs 6,000-crore Shriram Group, has hived off its design division as a wholly owned subsidiary, Iris Engg Design Private Ltd (IEDPL).

The Managing Director of IML, Mr S. Prem Kumar, told Business Line that the objective was to harness the potential in design and engineering services. About 8 per cent of the total IT business was on design and engineering services, and IEDPL would tap the niche market of knowledge process outsourcing that integrates with manufacturing, shop floor activities and physical prototyping.

It would also look into providing solutions for jigs and fixtures, test rigs, production flow systems and get into other forms of metal flows.

IEDPL has moved to a new facility in Sidco Electronic Complex in Guindy from IML’s plant in Maraimalainagar. IML which, till now, confined itself to sheet metal jobs sees huge opportunities with IEDPL becoming a standalone design house.

The company hopes to increase its headcount to 60 in a couple of years from the five engineers now working for it. This would be to meet the emerging demand for engineering services from within the group and its clients.

The company will target die-design and die-legacy services for its existing customers in domestic and overseas markets. It will also look at few new customers globally, including Lapple, Comau, Itca, Miazu and Magna. Besides, it will offer special services such as draw simulation, process and method plan consulting and services in other areas of metal forming. During the current year, IEDPL hopes to register turnover of Rs 1 crore and by 2010-11 it would grow 10-fold, he said.

According to Mr Kumar, the roadmap for the company has been laid firmly and based on that it would source business from Shriram Group companies (Rambal and Shriram EPC) and IML’s clients during the current fiscal. Eventually, it would expand to different verticals, other than just die design capabilities. It would also seek collaborations from strategic partners to keep leveraging die and process engineering capabilities to offer niche, high-margin services where other players have an entry barrier, he added.

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