The Hindu Business Line : Italy sportswear brand Kappa unveils kids range

Bangalore, April 29 Kappa, the Italian fashion sportswear brand, has launched its sportswear range for kids – Kappa Under 14 – in India. The collection has been designed for girls and boys in the age group four to 14.

The brand marked the launch of Kappa Under 14 by extending support to Arjun Maini, the national under 12 karting champion.

Kappa Under 14 is positioned as a sportswear brand with “an emphasis on active wear”. The range is priced between Rs 300 and Rs 1,000, and will be available through Kappa exclusive stores and large format stores.

Mr Johnny John, President, LMG Brands, said, “Kids in urban India are increasingly stepping out and choosing an active lifestyle for themselves. Sports and sports related engagements are their preferred activities towards this end.

“The branded kids wear market in India till now had no dedicated offering in the sportswear segment. With Kappa Under 14, we are plugging this gap in the kids wear market. The launch of Kappa Under 14 will be marked by our support to achievers and role models among kids in the sporting arena. The support to the little champ, Arjun Maini under the aegis of Kappa Under 14, is the first step in that direction.”

The branded kids wear market in India is estimated at Rs 1,000 crore and is growing at 15 per cent.

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