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Hyderabad, May 9 HomeShop18, promoted by the Network18 Group, has launched the country’s first 24-hour home shopping channel in the city. Though the channel was first launched on April 9 in about 250 tier-II and -III locations across the country, Hyderabad is the ‘first metro’ which the channel has entered.“Initially, the cable TV network is being used to air the channel. But, we are also looking at tying up with direct-to-home service providers to air the channel,” Mr Sundeep Malhotra, Chief Executive Officer of HomeShop18, said at a press conference here.

According to him, the channel would feature 10,000 products belonging to 200 brands in 19 categories including lifestyle, electronic goods, consumer products, cookbooks, packaged foods, holiday packages and insurance products.

HomeShop18 plans to roll out products in 700 towns across the country through free-to-air channels before entering the other metros across the country.

“The features of every product would be explained by professional anchors. We have also set up a call centre, manned by our sales executives (not call centre associates), with multi-lingual capabilities. Once convinced, a customer could place an order by calling us or sending an SMS following the instructions given in the channel,” Mr Malhotra said.

He added that the company would deliver the product free of cost and the payment modes would include cash-on-delivery, cheque/DD pick-up, credit card, interest-free EMI or Internet banking.

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