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Mumbai, June 26 BNP Sundaram Paribas Mutual has entered a tie-up with The Jammu & Kashmir Bank Ltd to distribute its entire bouquet of schemes across its branches in major business cities in the country.

“We see greater potential for Sundaram BNP Paribas Mutual to grow in collaboration with the banks, as the banking sector in India has larger retail network reach as against the mutual fund industry”, said Mr T. P. Raman, Managing Director, Sundaram BNP Paribas Mutual. The fund house has assets under management to the tune of Rs 14,593.84 crore as on May 2008, according to AMFI data.

“The strategic tie-up with Sundaram BNP Paribas Mutual shall provide a different array of mutual fund products to our customers,” said Mr G.A. Beigh, Vice-President, J&K Bank Ltd. The bank has been selling mutual fund products of various asset management companies for the last two years, he said. J&K Bank is private sector bank with J&K Government holding 53 per cent of equity and has 556 branches across the country.

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