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STRATEGY
Bausch & Lomb looks to make eye contact with youth
Chennai, June 27 Bausch & Lomb Eyecare Pvt Ltd, the market leader in contact lenses, has changed tack in a bid to make the product more attractive to consumers. Instead of focusing on the functional benefits, in a new marketing effort for ... More

NDTV Imagine’s Ramayan going global
Expects to regain 50% of its cost via syndication More

Parle ‘Musst’ contend with strong competition
Looks to capture market by tight product pricing More

Raymond buys bale of finest wool for Rs 1 cr
Mumbai, June 27 Raymond Ltd has won the bid to acquire the world’s first bale of wool of 11.6 micron, the finest ever to be offered at auction in Australia. By winning this bid, the textile company is all set to redefine the ... More

IPR
Brazil AIDS group opposes Gilead patent
Tenofovir consists of ‘previously known compound’ More

IPR policy
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OUTLOOK
Visage bullish on digital image business
‘Buoyancy in infrastructure, retail, media domains will spur growth’ More

NEW PRODUCTS & SERVICES
Kids’ undergarments launched
The Kochi-based Cotton Asia Textile Industries, makers of Blossom Innerwear, has launched kids’ undergarments in the Kerala market. – Our Bureau ... More

Porsche Design mobile phone launched
Porsche Design mobile phone, P’9521, a high-end luxury product from the Stuttgart-based Porsche Design Group in collaboration with the French-based Sagem Mobiles, was launched in Mumbai on Friday. Porsche Design Group is a subsidiary of the ... More

Airtel launches 2 ISD calling packs
More

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