MARKETING
STRATEGY
Godrej Agrovet forges joint venture with Tyson Foods
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ADVERTISING
AC advertising on TV up 49% in Jan-April
Chennai, June 30 Air-conditioner advertising saw a growth of 49 per cent on TV during January-April 2008 compared with January-April 2007, according to a study conducted by AdEx India. Godrej & Boyce Mfg Company Ltd was the top ...
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RETAILING
India Cements to ride on Super Kings brand for retail push
Embarking on a Rs 2,000-cr expansion programme in the North
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Spencer’s Retail to enter bakery café segment
Plans joint venture with US-based chain
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BRANDS
‘Hero Motorcycles, Hero Honda to compete in brands, not volumes’
125 cc bike CBF Stunner launched
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NEW PRODUCTS & SERVICES
Bagrrys’ instant white oats
Bagrrys India Ltd has introduced Instant White Oats made from natural oat grainin the Kerala market. The product is an excellent whole grain fibre rich cereal made from steamed, pre-cooked oats that are ready to eat. Bagrry’s Instant White ...
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Sree Lekshmi unveils cement admixture
The Kochi-based Sree Lekshmi Agencies has launched Pozzolica, a cement admixture in the Kerala market. Manufactured by KDM Chemicals and Research (Ankeleshwar, Gujarat), Pozzolica consists of high quality pozzolana, microsilica and other useful ...
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Fidelity launches online platform
Mumbai, June 30 Fidelity International has launched FundsNetwork, an online fund platform in the country. FundsNetwork is a technology powered solution which will provide mutual fund advisors with business tools that will support ...
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