The Hindu Business Line : TV advertising by domestic airlines drops 27%

Chennai, July 16 TV advertising of domestic airlines dropped by 27 per cent during January-May 2008 compared with January-May 2007, according to a study by AdEx.

The Gurgaon-headquartered MDLR Airlines led in the advertising of domestic airlines on TV during January-May this year. It was followed by Kingfisher Airlines Ltd and Jet Airways, the study said.

The advertising of domestic airlines was skewed towards the national channels, with advertising on the national and regional channels being in the ratio of 67:33 during the first five months of this year.

Though advertising on TV dropped by 27 per cent, there was a 28 per cent rise in the average ads/day of domestic airlines during the period. The advertising of international and domestic airlines on TV was in the ratio of 89:11.TV advertising of domestic airlines dropped by 21 per cent during 2007 compared with that in 2006. During 2007, TV advertising of domestic airlines was more during the second-half compared with the first-half of the same year. In 2006, the first and last quarters had an equal advertising share of domestic airlines on TV, the study added.

Related Stories:
AC advertising on TV up 49% in Jan-April

More Stories on : Advertising | Airlines | Radio/TV

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Titan expanding eyewear retail network

Sony eyeing 40% of LCD TV market share in India

TV advertising by domestic airlines drops 27%

Now, cash back on debit cards to promote spends

Volkswagen sets 2010 launch date for small car Polo