Business Daily from THE HINDU group of publications
Thursday, August 21, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Thursday, August 21, 2008 ePaper | Mobile/PDA Version | Audio |
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MARKETING STRATEGY: Bringing in the creamy layer General Mills is entering the super-premium foods category with its most profitable brand, Haagen-Dazs.. Taking a big leap forward into the super-premium segment, General Mills has decided to bring in its most profitable ice-cream brand, ... INSIGHT: Main aur meri director, kya team hai! Creating an effective advertisement cannot be an isolated effort.. Great bowlers, they say, hunt in pairs. Lillee and Thomson, Trueman and Statham, Bedi and Prasanna, McGrath and Warne have swept all before them and won matches and series, ... MARKETING RESEARCH: TRAI seeks regulation over television content Wants audience rating process to be opened to bids. New Delhi, Aug. 20 The Telecom Regulatory Authority of India wants the industry-led body, Broadcast Audience Research Council, to start its audience measurement activities by January next ... NEW PRODUCTS & SERVICES: Idea dials into Mumbai Company in the process of investing Rs 800 crore. Mumbai, Aug. 20 Armed with an investment plan of Rs 800 crore, Idea Cellular today became the fifth GSM operator to offer mobile telephony services in Mumbai. The Aditya Birla group company ... RURAL MARKETING: On the Jatra trail Slowly but steadily, companies are tying up with mobile theatre groups in the media-dark areas of the North-East to build their brands.. It’s a difficult terrain to negotiate, not just physically but even figuratively – for ... PROMOTIONS & OFFERS: Accounting for customer loyalty schemes Customer loyalty programmes are prevalent and offered by varied service industries such as airlines, supermarkets, hotels, credit/debit card issuers, etc. There are divergent practices followed by each organisation to record and account for ... STRATEGY: Maruti Suzuki has a strategy for the future, says Bhargava New Delhi, Aug. 20 Maruti Suzuki which controls slightly over half of the domestic car market in the country has said that it would design small cars suitable for the Indian conditions as a strategy to beat the stiff competition with the entry ... RETAILING: Retail sector sees big ticket exits Cost curve ahead of growth curve, say experts. Bangalore, Aug 20 Some big exits in the recent times have shaken the retail sector. Big ticket exits including Mr Andrew Levermore of HyperCity Retail, Mr N.C. Venugopal of Nilgiri’s and Mr ... PROMOTIONS & OFFERS: LiveJournal unveils writing contest LiveJournal, a community blogging platform, announced its first India project with the launch of Quick Tales — the LiveJournal Flash Fiction Contest along with Caferati, a literary community in the country. This competition will support Web ...
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