The Hindu Business Line : Finewinesnmore ties up with Chateau D’Ori for marketing

New Delhi, Aug. 21 Finewinesnmore, a marketer and distributor for premium imported wines, spirits and beverages, has added its first domestic wine label to its portfolio by tying up with domestic-wine producer Chateau D’Ori.

The arrangement will give Finewinesnmore the marketing and distribution rights for Chateau D’Ori wines across the country except Maharashtra and Goa. With the expertise of dealing with over 140 premium international wine labels across France, Italy, Chile, Australia and many other countries, Finewinesnmore is among India’s top importers and marketers of luxury wines and spirits. Chateau D’Ori is currently present in Maharashtra and Goa and is looking to capture the growing wine market across the country. The wines are based on Bordeaux style and have become extremely popular amongst wine enthusiasts across the country.

“With a view to expand its footprint Finewinesnmore has been looking for a strong domestic partner. India today can truly stand up and claim quality wines like the rest of the world and it was only natural for Finewinesnmore to help build brand equity for these wonderful wines using its existing marketing and distribution platform,” Ms Dharti Desai Founder and CEO, Finewinesnmore, said.Delhi and Haryana are the initial target markets.

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