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STRATEGY: ITC’s ‘holy smoke’ biz adds to the bottomline
Chennai, Aug 22 If there is a product that requires lighting up, ITC will make it — cigarettes, of course, but also agarbattis and candles. ...

STRATEGY: UCO Bank new bucket for deposits
UCO Bank has created a new bucket for deposits for one-year time frame and is offering 10.10 per cent per annum, effective August 22. Earlier, the bank did not have any deposit falling exactly into the one-year duration. The interest rate for ...

NEW PRODUCTS & SERVICES: Tripmela.com launches hotel search tool
Travellers in India who want to get the best of airfare and hotel deals now have access to information in one Web page. ...

RETAILING: Cherma’s to add three stores in AP every year
Cherma’s, the Hyderabad-based retail chain of readymade garments, is planning to add three stores — one in Hyderabad and the rest in other parts of the State — every year from now on, according to Capt. K.F. Pestonji, the ...

RETAILING: Mumbai’s Phoenix Mills to set up mall, IT park in Chennai
Chennai, Aug. 22 The Mumbai-based Phoenix Mills, a leading developer of malls and retail space, is setting up a Rs 850-crore mall and IT park in ...

NEW PRODUCTS & SERVICES: Star may buy stake in Asianet; launches Bengali channel
New Delhi, Aug. 22 Star India is looking to buy a stake in Asianet Entertainment and add a Malayalam and Kannada channel to its bouquet. It announced the launch of its Bengali general entertainment channel, Star Jolsha, on Friday. ...

STRATEGY: Godrej targets Rs 45-cr sales during Onam
Kochi, Aug. 22 Godrej Appliances, one of the leading appliance manufacturers, has unveiled its Onam plans in Kerala and has set a sales target of Rs 45 crore in the festival season. ...

STRATEGY: New Indica to be launched today
Mumbai, Aug. 22 Tata Motors’ much awaited new Indica which is christened Indica Vista will be launched on Saturday. ...

STRATEGY: Tales Media promo for devotional song
Bangalore, Aug. 22 Devotional songs, unlike the popular ‘filmi’ numbers, seldom find strong marketing support and keep reverberating only within the precincts of temples or shrines. ...

NEW PRODUCTS & SERVICES: Pahari home theatre system

NEW PRODUCTS & SERVICES: MapmyIndia GPS device


STRATEGY: Neesa Leisure to invest Rs 250 cr to add 600 rooms
Ahmedabad, Aug. 22 Hospitality player Neesa Leisure Ltd, which created around 400 rooms across five properties in India since its inception in 2005 with an investment of nearly Rs 200 crore, is now investing another Rs 250 crore to add 600 ...

PROMOTIONS & OFFERS: No celebrity campaign for Reliance Big TV
Hyderabad, Aug. 21 Reliance Big TV, the DTH (direct-to-home) arm of Reliance Communications, has decided not to go for a celebrity campaign for the big ticket launch of its services in the initial phases. “Celebrity campaign ...

PROMOTIONS & OFFERS: Tata Indicom’s prepaid offer
Tata Indicom on Friday announced bonus talk time for all its new prepaid Walky Talky customers. In a statement, Tata Indicom informed that all new prepaid customers of Walky Talky who activate with Indicom 200 starter kit can avail bonus talk ...

From Brand Line

ADVERTISING: Dealing with the slowdown
Marketers may get around inflation by shifting to digital and below-the-line advertising.. It’s a bit of a chicken-and-egg situation,” says Charles Carneiro, Head (Marketing and Corporate Communications) of the Bird Group (India), ...

BRANDS: Bringing in the creamy layer
General Mills is entering the super-premium foods category with its most profitable brand, Haagen-Dazs.. Taking a big leap forward into the super-premium segment, General Mills has decided to bring in its most profitable ice-cream brand, ...

ADVERTISING: Main aur meri director, kya team hai!
Creating an effective advertisement cannot be an isolated effort.. Great bowlers, they say, hunt in pairs. Lillee and Thomson, Trueman and Statham, Bedi and Prasanna, McGrath and Warne have swept all before them and won matches and series, ...

BRANDING: On the Jatra trail
Slowly but steadily, companies are tying up with mobile theatre groups in the media-dark areas of the North-East to build their brands.. It’s a difficult terrain to negotiate, not just physically but even figuratively – for ...

BRANDS: Sale: A four-letter word?
Sales get moving money and stocks that are stuck, but can hurt brands.. The four -letter word SALE is suddenly all over in the market. Why? What is the rationale behind the sale and what does it do to ...

ADVERTISING: IAA bats with TERI
The India Chapter of the International Advertising Association (IAA) has suddenly woken up and burst upon the advertising scene with a cracker of an idea. They are partnering TERI (The Energy and Resources Institute, run by Dr R. K. Pachauri, ...

BOOKS: Feel comfortable with discomfort
You don’t get an idea, an idea gets you, distinguishes Mitchell Lewis Ditkoff in Awake at the Wheel ( www.morganjamespublishing.com). “Get out of the way. Be ...

NEW PRODUCTS & SERVICES: Light glitter
Tanishq has unveiled its Light-Weight Fashion Collection. It reportedly draws inspiration from the casual elegance and confidence of the modern- day woman. Crafted using a special process called electro-forming, this intricate diamond ...

NEW PRODUCTS & SERVICES: True radio
Sony Ericsson has launched its first made-in-India mobile phone, the R300 radio phone. It is targeted at the rapidly growing music-loving segment in small towns . This new handset comes with a radio-inspired design with volume boosters for ...

NEW PRODUCTS & SERVICES: Tender touch
Krauter Healthcare has launched India’s first Tenderils Herbal Nappy Rash Cream. It is composed of Mandook Parni (Centella Asiatica), Mulethi (Glycyrrhiza Glabra), Pushpanjan and ...

NEW PRODUCTS & SERVICES: Toast it
Usha Lexus has introduced a new range of pop-up toasters — PT 2202 and PT 2424. While the former is a standard two-slice toaster, the latter is a four-slice classic toaster. They are priced at Rs 1,595 and Rs 2,295 respectively. ...

NEW PRODUCTS & SERVICES: Icy fragrance
Oriflame’s Sensoria EdT, a new range of perfume, is targeted at young women. The perfume offers a bouquet of cyclamen blossom, mimosa and cedarwood fragrances. It is priced at Rs 1390 for 50 ml. ...

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