Business Daily from THE HINDU group of publications
Sunday, August 24, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Sunday, August 24, 2008 ePaper | Mobile/PDA Version | Audio |
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MARKETING NEW PRODUCTS & SERVICES: Tata Motors launches new version of Indica Mumbai, Aug. 23 Tata Motors launched the new generation of its flagship passenger car Indica on Saturday. The new model called ‘Indica Vista’— 3.8 m long and 1.7 m wide — is larger than the existing Indica and has more ... RETAILING: Malls’ day yet to come Malls are not yet venues for `serious shopping but are more a haunt of the window shopper, impulse purchaser and the cinema goer. That most cities in India are yet to see a well managed mall is partly to blame. ... STRATEGY: With airline industry battling losses, it’s not the right time to lower fares: Jet Fares will be raised where there are high load factors; targets breakeven by fiscal end. Mumbai/New Delhi, Aug. 23 Domestic air travel could become more expensive despite a fall in the global prices of crude. On Saturday, the Chief Executive ... ADVERTISING: ‘Stop telecasting Axe ads’ Observing that content of the advertisement of Axe Dark Temptation Deodorant, currently being aired, is ‘indecent and vulgar’, the Ministry of Information and Broadcasting has requested the Indian Broadcasting Foundation to advise its ... NEW PRODUCTS & SERVICES: DuPont introduces photovoltaic solutions New Delhi, Aug. 23 DuPont India has announced the introduction of its new market facing business initiative DuPont Photovoltaic Solutions (DPVS) in India. ...
ADVERTISING: Dealing with the slowdown Marketers may get around inflation by shifting to digital and below-the-line advertising.. It’s a bit of a chicken-and-egg situation,” says Charles Carneiro, Head (Marketing and Corporate Communications) of the Bird Group (India), ... BRANDS: Bringing in the creamy layer General Mills is entering the super-premium foods category with its most profitable brand, Haagen-Dazs.. Taking a big leap forward into the super-premium segment, General Mills has decided to bring in its most profitable ice-cream brand, ... ADVERTISING: Main aur meri director, kya team hai! Creating an effective advertisement cannot be an isolated effort.. Great bowlers, they say, hunt in pairs. Lillee and Thomson, Trueman and Statham, Bedi and Prasanna, McGrath and Warne have swept all before them and won matches and series, ... BRANDING: On the Jatra trail Slowly but steadily, companies are tying up with mobile theatre groups in the media-dark areas of the North-East to build their brands.. It’s a difficult terrain to negotiate, not just physically but even figuratively – for ... BRANDS: Sale: A four-letter word? Sales get moving money and stocks that are stuck, but can hurt brands.. The four -letter word SALE is suddenly all over in the market. Why? What is the rationale behind the sale and what does it do to ... ADVERTISING: IAA bats with TERI The India Chapter of the International Advertising Association (IAA) has suddenly woken up and burst upon the advertising scene with a cracker of an idea. They are partnering TERI (The Energy and Resources Institute, run by Dr R. K. Pachauri, ... BOOKS: Feel comfortable with discomfort You don’t get an idea, an idea gets you, distinguishes Mitchell Lewis Ditkoff in Awake at the Wheel ( www.morganjamespublishing.com). “Get out of the way. Be ... NEW PRODUCTS & SERVICES: Light glitter Tanishq has unveiled its Light-Weight Fashion Collection. It reportedly draws inspiration from the casual elegance and confidence of the modern- day woman. Crafted using a special process called electro-forming, this intricate diamond ...
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True radio
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Tender touch
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Toast it
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