Business Daily from THE HINDU group of publications
Wednesday, August 27, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Wednesday, August 27, 2008 ePaper | Mobile/PDA Version | Audio |
|
|
|
|
|
MARKETING ADVERTISING: Idea Cup renews advertiser interest in cricket Ten Sports may jack up rates for its remaining inventory. Mumbai, Aug 26 With Ten Sports now sharing the television feed with Doordarshan for the last two matches of the Idea Cup, there is now renewed advertiser interest in the series. ... PROMOTIONS & OFFERS: Boxing his way to sponsorships New Delhi, Aug. 26 Make hay while the medals shine is the new strategy for those managing officially and unofficially the careers of India’s Olympic heroes. ... STRATEGY: Godrej plans to re-position retail chain brand To help customers ‘create a mood’ before going in for product selection. Chennai, Aug. 26 Godrej, in a ‘personalised retail initiative’, is planning to re-position its furniture and lifestyle products retail chain brand ... RETAILING: Cotton County gets Rs 120 cr pvt funding Mumbai, Aug 26 Cotton County, the retail arm of the integrated textile company Nahar Industrial Enterprises Ltd, has attracted Rs 120 crore equity investment from Sequoia Capital ... IPR: HC restrains 2 cos from using ‘Omega’ trade mark Ordering decree in favour of a Switzerland firm, Omega S.A., the Madras High court restrained by an order of permanent injunction, the Hyderabad-based Avanti Kopp Electricals and the Chennai-based Sona Electric Corporation from manufacturing ... STRATEGY: S. Kumar’s new cotton fabrics plant to focus on global markets Co to buy European fabric maker worth €40-60 m. Ahmedabad, Aug. 26 Textile major S Kumars Nationwide Ltd is expecting an addition of Rs 300 crore to its topline as its greenfield project in High Value Cotton Fabrics (HVFC) at Jhagadia ... NEW PRODUCTS & SERVICES: Targeting children BRANDS: Max NY Life unveils new brand positioning New Delhi, Aug 26 Max New York Life Insurance Co Ltd plans to expand aggressively in the South this fiscal, a top company official has said. ... NEW PRODUCTS & SERVICES: Gitanjali launches Rivaaz jewellery Mumbai, Aug. 26 Gitanjali Gems has launched a new line of gold CZ jewellery Rivaaz. Cubic Zirconia (CZ) is the crystalline form of zirconium dioxide and is used as a cheaper substitute for ...
NEW PRODUCTS & SERVICES:
Front-loading washing machine from LG
CONSUMER ELECTRONICS: Will it be festive? As the traditional season for major buys approaches, durables majors are trying to keep their chins up in the face of a slowdown.. Come September, it’s festive season again. As consumers plan their shopping, durables majors are working ... STRATEGY: Scattershot strategy Attempting to expand rapidly can be an indiscriminate move for a company to make, as it can tell on long-term prospects.. I’ve been a fan of Fabindia for many years now — for their furnishing fabric, their clothes — and the ... RURAL MARKETING: How rural retail stacks up A new study quantifies all things rural: from how many rural retail outlets there are to how rural folk shop.. Any marketer worth his salt knows that in the wild blue yonder of rural India lies a huge market for many products and brands. He will ... INTERVIEW: Banking on brand Estée Estee Lauder believes the Indian market is ready for what it offers.. Renowned cosmetics brand Estée Lauder has opened its second store in India, a boutique in Bangalore’s premier luxury mall, The Collection at UB City. ... ADVERTISING: A story to tell; a cast to die for Airtel continues to romance the audience conveying different messages tied by one thread — breaking barriers.. A recent headline read: ‘Ad keeps Madhavan busy’. The actor and his co-star from the commercial, Vidya Balan, are ... BRANDS: A ‘brand’ new world Companies draw inspiration from dramatically different categories to coin brand names.. Have you noticed how many modern brand names don’t really belong to their product categories any more? Mango is not merely a juicy fruit; it is an ... ADVERTISING: K. Kurien. R.I.P. K. Kurien is no more. Yet another giant has fallen. And the advertising industry is so much the poorer for it. K. Kurien, we gather from a wide spectrum of industry regulars, was a unique person. Very unlike an “advertising person” ... BOOKS: Consider entering a market nearby The best opportunities are often close to home, says Peter Fisk in Business Genius( www.wileyeurope.com). “When looking to grow, adjacent markets can offer the easiest, ... NEW PRODUCTS & SERVICES: Silver wash Samsung India announced the launch of its new range of fully automatic washing machines. The new range comprises 17 new models in capacities ranging between 6.2 kg and 7.2 kg. The range is equipped with features such as SilverNano and Diamond ...
NEW PRODUCTS & SERVICES:
Toys for all
NEW PRODUCTS & SERVICES:
Tiled naturally
NEW PRODUCTS & SERVICES:
Home décor
NEW PRODUCTS & SERVICES:
Lip up Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
|
The Hindu Group:
Home | About Us | Copyright | Archives | Contacts | Subscription
Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line |
RSS Feeds