Business Daily from THE HINDU group of publications
Wednesday, Aug 27, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Wednesday, Aug 27, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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New Products & Services Front-loading washing machine from LG New Delhi, Aug. 26 LG Electronics has unveiled its front-loading washing machine model, Steam Tromm, for the Indian consumer. The company aims to garner a 30 per cent market share in washing machine category in India by the end of the year with the new range. Mr V. Ramachandran, Director - Sales and Marketing, LGEIL, said, "The positioning of the washing machines will be defined keeping in mind the requirements and demands of the consumers. Through this launch, we aim at a 30 per cent market share in washing machine category in India by year end." Steam Tromm works on Direct Drive Technology, which demands negligible maintenance and has low level of noise. It is priced at Rs 70,000. - Our Bureau LG identifies GSM, mobiles, plasma TV as growth engines More Stories on : New Products & Services | Washing Machines
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