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Padmasree Mohanlal lighting the traditional lamp at the launch of operations of Hedge Equities. Seen along with him (L to R) Mr Bhuvanendran, CEO; Mr Alex K. Babu, Managing Director; Mr Bobby Joseph, Director; Mr Azad, Head, Software Development; and Mr George Joseph, General Manager.

Our Bureau

Kochi, Aug. 26 Hedge Equities announced the launch of its Indian operations with Padmasree Mohanlal as a promoter of the venture.

The latest entrant into the lucrative but tricky Indian equities market is also promoted by Fedex Securities, Baby Marine Exports, Smart Financial, Thakker Group and Mr S.M. Hegde.

The company, which believes in creating a new breed of investors, has as its mission giving proper guidance to all its customers and making their money grow, regardless of whether the market is up or down, the promoters said here on the occasion of the launch.

Hedge offers a diverse set of services to customers. Equity, futures and options, depository services, commodity services, mutual funds distribution are some of them.

To ensure guidance to customers, all the offices of Hedge Equities have a dedicated team to guide the investors through the financial market, the promoters said, adding that the company is all geared up to launch a variety of innovative concepts and services that are better than its competitors’. The company expects that the brand image and brimming popularity of Mohanlal will help to create awareness among small investors in retail segment to invest in stocks. Mr Alex K. Babu, Managing Director, Hedge Equities, said that Indian investors traditionally have not been investing enough time and money in the equity markets when compared to the real estate and commodity markets. Majority of them consider equity markets as risky and consider it as the last option for investment. Given the situation, the company’s effort is to give proper guidance and attract more investors, especially in Kerala, to invest in stocks, he said.

Generally, investors suffer loss in trading because most of them speculate without having prior knowledge and experience of the market. However, the company believes that the equity market, if approached methodically, is an ideal option for investments, he added.

Mr N. Bhuvanendran, CEO, said that the company had already opened 3,000 accounts in Kerala in a short span of three months and the target is to register at least 20,000 in one year. The company, with 28 branches in four States, is set to launch 45 branches across South India by March 2009. The initial focus will be only in the Southern States. It had also entered into a tie-up with MCX for commodities broking.

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