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Youth icon: Olympic medal winner Vijender Singh flanked by Mr Akshay Mehrotra, Head Marketing and Corporate Communications, Bajaj Allianz Life Insurance (left), and Mr Neerav Tomar, CEO, IOS Sports and Leisure, at a press conference in the Capital on Thursday. - Ramesh Sharma

New Delhi, Aug. 28

Bajaj Allianz Life Insurance Company, on Thursday, announced that it has signed up Olympic medal winner and boxing champion Vijender Singh as its “youth icon”. Speaking at an event organised to announce the brand association, Mr Akshay Mehrotra, Head Marketing, said “Vijender is someone who matches our company’s ideology of hard work and perseverance. His sincere humble back ground, dedication and determination have made him a winner. We hope his si ncerity will show in this brand association”. Mr Mehrotra said that the company was looking at India’s youth as an important target segment of customers and would leverage Vijender’s youth icon status to reach out to them. Bajaj Allianz has also provided a “large” life cover to Vijender as part of his brand association with the company.

— Our Bureau

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