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Pune, Aug. 29

Automaker Škoda India has emerged the leader in overall customer satisfaction, according to the J.D. Power Asia Pacific 2008 India Sales Satisfaction Index (SSI) study with an overall score of 799. The company has received the award for the second consecutive year. “Škoda customers are particularly satisfied with the salesperson and the sales initiation process,” said Mr Mohit Arora, Senior Director at J.D. Power and Associates, Singapore. The study, in its ninth year, measures new-vehicle owner satisfaction with the sales and delivery experience by examining seven key factors: delivery process, delivery timing, salesperson, sales initiation, dealer facility, paperwork and deal. It finds that the overall satisfaction across the industry averages 767 on a 1,000-point scale, with six of 10 vehicle manufacturers included in the study performing above the industry average. The 2008 India SSI Study is based on responses of more than 5,416 owners of 41 different vehicle models at two to six months of ownership. The study was fielded from March to June in 20 cities in the country.

– Our Bureau

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