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Our Bureau

New Delhi, Aug. 29 The Mudra Group has announced a brand strategy and design consultancy named Water. The outfit will operate in the domain of high-end consulting and offer services in the entire branding value chain — brand strategy, identity design and experience design.

“Brands are valuable assets to companies. And design plays a fundamental role in the creation of enduring brands,” said Mr Madhukar Kamath, MD and CEO, Mudra Group, in a statement. “Water will enable our clients to use the immense power of good design to build competitive advantages. We’ve put together a great team led by Mr Ashish Misra and have a clear direction for the company,” he added. “In this era of brand makeovers, a successful brand creation or turnaround entails much more than just a wardrobe upgrade. Lack of cohesion across multi-sensorial expressions is a significant need gap in the market. Which is why, the Water team comprises an absolutely unique resource pool,” said Mr Ashish Mishra.

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