Business Daily from THE HINDU group of publications
Wednesday, Sep 10, 2008
ePaper | Mobile/PDA Version | Audio

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Marketing - Marketing Research
Industry & Economy - Health
Dettol initiative to improve hygiene awareness

— Bijoy Ghosh

Mr Chander Mohan Sethi (left), Chairman and Managing Director, Reckitt Benckiser (India) Ltd, and Dr L.V.K. Moorthy, President, Indian Medical Association, at the release of a book on practical recommendations to improve hygiene standards, in Chennai on Tuesday.

Our Bureau

Chennai, Sept. 9 Think you are safest at home, insulated from an assault of germs from the dirty streets outside?

Well, think again because a study conducted earlier this year by the Global Hygiene Council, a panel of doctors, and supported by Dettol, the brand from the Reckitt Benckiser stable, has concluded that 78 per cent of frequently touched surfaces in homes are found to be heavily contaminated.

Presenting the results of the survey here, Mr Chander Mohan Sethi, Chairman and Managing Director of Reckitt Benckiser (India) Ltd, along with a doctor, said the results of the studies conducted bring out the reality of hygiene standards amongst people from across socio-economic strata.

“The majority of the public is not aware of the importance of simple hygiene practices like hand washing.”

The results of the in-home swabbing study showed that the kitchen cloth was top in the contamination list followed by the kitchen cooking surface, the kitchen sink and kitchen taps, which had high levels of bacteria. Even 70 per cent of the fridges surveyed showed high levels of contamination.

Based on the results of the in-home swabbing study, the council recommended that consumers made it a habit to wash hands regularly, disinfect commonly touched surfaces in homes and take extra care in the kitchen when handling food to prevent cross contamination.

“Dettol comes in because we not only believe in this, it is also public health, and if we are able to provide the consumer with the knowledge and with the product and if they understand that if they were to take some fundamental actions they can avoid falling ill,” said Mr Sethi.

More Stories on : Marketing Research | Health | Personal Products

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page




Stories in this Section
Twentieth Century Fox, STAR form joint venture


DQE, French firms partner to re-create Little Nick
Vodafone announces festival offers
Dream World unveils special events
Tata Sky targets new subscribers with Rs 99 pack
‘Reliance Mart’ opened in Faridabad
Dettol initiative to improve hygiene awareness
Godrej Consumer makes an Ezee stretch
Ultra Motors, Hero Motors slash prices


Smartbuy



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line