Business Daily from THE HINDU group of publications
Thursday, September 11, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Thursday, September 11, 2008 ePaper | Mobile/PDA Version | Audio |
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MARKETING INSIGHT: Up to the Marks After being operated on a franchise model, Marks & Spencer begins its stint as a joint venture with Reliance.. Mark Ashman, the new CEO of Marks & Spencer Reliance India, carries the same name as the company he has been serving for the ... GENDER: Helping small businesses grow GreenMango attempts to level the playing field for poor entrepreneurs to compete with local businesses.. As a young girl growing up in the Philippines, Yasmina McCarty would buy and eat a lot of green mangoes from a vendor named Malou. “She ... INSIGHT: Sale is king! Sales are a test of a brand’s mettle. Read on to discover how.. An unlikely hero, Akshay Kumar’s film Singh is Kinng has broken all box office records in India and abroad. I am no expert on Bollywood or the Hindi ... ONLINE MARKETING: BigFlix to scale up; plans downloads thru set-tops To spend Rs 25 crore on marketing campaign. Chennai, Sept. 10 Movie rental service BigFlix.com plans to expand its presence in the ten cities it is present in now. The total number of stores in these cities will go up to 200 from 120 by ... ADVERTISING: ‘Observation key to producing good advertisements’ Sri Sai Ram Institute of Management Studies conducts ‘Pro-Pinnacle’. Change happens when you look at things differently,” said Mr Vijay Jacob Parakkal, Vice-President, Bates 141, an advertising agency and part of the WPP ... RURAL MARKETING: Mudra launches Terra The Mudra Group has launched Terra, a specialised unit for integrated rural solutions. Terra will offer its clients a range of services needed to win in the rural markets — research, strategic planning and consultancy, creative solutions, ... NEW PRODUCTS & SERVICES: VLCC opens centre in Coimbatore Besides making an entry into Tirupur, VLCC has opened its second outlet in Coimbatore. The new centre was inaugurated by Dr P. Raju of Kongunad Hospital Pvt Ltd, while Dr S. Sendil Kumaran, Chairman and Managing Director, Sri Kumaran Hospital, ... STRATEGY: AXN venturing into lifestyle segment Mumbai, Sept. 10 Sony Pictures Entertainment Network-promoted AXN channel in India is planning to attract a new set of advertisers by moving beyond action and adventure into the lifestyle space and including women as a new target audience. ... NEW PRODUCTS & SERVICES: Texas Chicken enters India with outlet in Hyderabad Hyderabad, Sept. 10 After KFC and McDonalds, it is the turn of Texas Chicken, the chicken fast-food brand of the US-based Church’s Chicken, to tap the burgeoning fast-food market opportunity in ... STRATEGY: Mahindra Holidays to market homestays overseas Thiruvananthapuram, Sept. 10 Mahindra Holidays and Resorts Ltd is set to market homestays in Kerala in the global market. ... RETAILING: Impact Retail plans more showrooms under X-cite brand Hyderabad, Sept. 10 Impact Retail Private Ltd, with presence in India and West Asia, plans to set up 30 exclusive showrooms by end of 2009 in the ... STANDARDS & BENCHMARKS: Quality norms on imported drugs to be tightened India will tighten quality checking measures on imported drugs and officials will be sent abroad to inspect the manufacturing sites of drugs exporters overseas, said the Drugs Controller General of India, Dr Surinder Singh, at a conference ... STRATEGY: Dennis Media Transasia eyes men’s lifestyle magazine space New Delhi, Sept. 10 After fairness creams, it’s now time for men’s lifestyle magazines. Whether it’s Men’s Health, FHM, M, Man or OUTLOOK: Daikin enhancing presence New Delhi, Sept. 10 Japanese air-conditioning giant Daikin Airconditioning India Pvt Ltd (DAIPL) is chalking out plans to expand its presence both in the residential and commercial ... ONLINE MARKETING: Bangalore Metro, Ticketvala tie up Bangalore, Sept. 10 You can now book a ride online on the popular hi-tech shuttle bus service to the Bengaluru International Airport. ... STRATEGY: ‘ESPN Star wins bid for BCCI Champions League’ New Delhi, Sept. 10 ESPN Star Sports (ESS) has won the bid for The Champions League, the international version of the Indian Premier League, according to sources. ...
RETAILING: Up to the Marks After being operated on a franchise model, Marks & Spencer begins its stint as a joint venture with Reliance.. Mark Ashman, the new CEO of Marks & Spencer Reliance India, carries the same name as the company he has been serving for the ... ENTREPRENEURSHIP: Helping small businesses grow GreenMango attempts to level the playing field for poor entrepreneurs to compete with local businesses.. As a young girl growing up in the Philippines, Yasmina McCarty would buy and eat a lot of green mangoes from a vendor named Malou. “She ... BRANDS: Sale is king! Sales are a test of a brand’s mettle. Read on to discover how.. An unlikely hero, Akshay Kumar’s film Singh is Kinng has broken all box office records in India and abroad. I am no expert on Bollywood or the Hindi ... ADVERTISING: A colossal endeavour Emami Group’s most expensive ad campaign reflects the juggernaut of daily life.. hakka duniya ka ghoome sadhu sant bole, saare bole — aadmi machine bana haule haule (The wheel of life keeps rotating, so say the ... BRANDING: Stretching the ‘rubber brand’ Marketers need to be selective while extending the existing brand equity to different products and services.. The mention of a brand name almost always evokes images that have long since been associated with it. For example, Lux with ... ADVERTISING: String advertising Marketers run series of advertisements built around a common theme to keep consumers engaged.. If you are to identify one big trend in modern Indian advertising as of today, what is ...
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