Business Daily from THE HINDU group of publications
Thursday, Sep 25, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, Sep 25, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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Industry & Economy
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Education AIMA undergoes image makeover Bindu D. Menon New Delhi, Sept 24 All India Management Association (AIMA) is shedding its image as a distance education learning provider. The apex body of management schools in India is going global by introducing tailor-made courses for corporates besides tying up with institutes of international repute to leverage on each others capabilities. Re-brand“AIMA was set up to promote management movement in India. As a part of this effort, we are looking to re-brand ourselves as a knowledge organisation rather than a distance learning provider,” Ms Rekha Sethi, Director-General, AIMA, said. She said AIMA is diversifying into various verticals of education including e-learning and tailor-made courses for corporate. “We are looking to tie up with various blue-chip universities and B-schools to expand our reach,” she said. China expansionAIMA is also expanding its footprints to China by taking its popular course global advanced management programme (GAMP) to the country. “GAMP will present its participants with an opportunity to visit three leading organisations in China and dialogue with Chinese thought leaders and change masters,” she said. It is has also introduced short-term courses for corporate wanting to enhance the skill-sets of its employees. Ms Sethi said AIMA has also joined hands with Indira Gandhi National Open University to offer sectoral programmes for emerging industry such as retail, banking and finance. The two institutions will also offer joint e-learning and doctoral programmes. More Stories on : Education | Management
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