Business Daily from THE HINDU group of publications
Wednesday, October 08, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, October 08, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: Bharti Airtel launches DTH service Features include account balance indicator, 10 World Space channels. New Delhi, Oct. 7 Bharti Airtel launched its Direct to Home Service on Tuesday, marking the telecom company’s entry into media and entertainment and for which it plans ... OUTLOOK: LVMH Watch to focus on advertising, build Tag Heuer brand Bangalore, Oct. 7 Luxury watch brand Tag Heuer is looking at qualitative development than a quantitative one. To achieve that, LVMH Watch & Jewellery International plans to allocate a key part of its investment to focus on advertising ... STRATEGY: ICICI Bank service on Dish TV Mumbai, Oct. 7 ICICI Bank and Dish TV on Tuesday announced the launch of its interactive banking service, ... NEW PRODUCTS & SERVICES: Cadbury India relaunches dark chocolate ... ADVERTISING: Rediffusion|DYR unveils new identity ... NEW PRODUCTS & SERVICES: Future Generali unveils 2 pension products Mumbai, Oct. 7 Future Generali India Life Insurance has launched two pension products — a traditional product and a ULIP — to cater to both the risk averse and risk loving customers. The Future Pension Plan, a traditional ... RETAILING: Mahindra First Choice opens new Pune outlet Pune, Oct 7 With the Mahindra First Choice, the multi-brand pre-owned car company, completing its first year, the second outlet has been opened in Pune. The company would have seven superstores by this fiscal end and 30 across the country ... STRATEGY: Country Club opens third Chennai property Chennai, Oct. 7 The Rs 310-crore Country Club India Ltd, a leisure infrastructure company based in Hyderabad, has launched the first phase of its third property in Chennai – Country Club Kool Jade ... NEW PRODUCTS & SERVICES: Tata AIG health product Tata AIG Life Insurance Company Limited has launched a unit-linked health product called Tata AIG Life InvestAssure Health, a press release issued by the company said. The features of the product include a lump sum benefit that will be paid for ...
PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
NEW PRODUCTS & SERVICES:
More hues
NEW PRODUCTS & SERVICES:
Gift collection
NEW PRODUCTS & SERVICES:
All that jazz
NEW PRODUCTS & SERVICES:
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