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New Delhi, Oct. 9

Home d‚cor and lifestyle products firm Rosebys Interiors India has roped in Bollywood actor Ms Soha Ali Khan as its brand ambassador. The company will launch its exclusive chain of stores this month, starting from Punjab and West Bengal with 10 stores in each State. Mr Aloke Banerjee, CEO, Rosebys, said, "Home furnishings and d‚cor market in India is pegged at Rs 10,000 crore and is largely dominated by the unorganised players. It is growing at 10 per cent annually. We are here to bridge the gap between the luxury and low-end market in the home furnishings and d‚cor market." He said the company will open 150 stores in the next six months. The brand would take the franchisee route but keep the standard consistent, he said. - Our Bureau

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