Business Daily from THE HINDU group of publications
Tuesday, October 14, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, October 14, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: Tata-Marcopolo bus to roll out in a month Dharwad plant to be one of world’s largest; co looking to export. Mumbai, Oct. 13 The first product from the Tata Marcopolo Motors Ltd (TMML) bus plant at Dharwad will roll out in a month’s ... RETAILING: Retail supply chain cos eyeing third party logistics biz See scope to expand outside group companies. Mumbai, Oct. 13 The Mukesh Ambani-owned Reliance Logistics is looking at expanding its scope of operations within the group, especially for Reliance Retail. Currently, the 15-year-old logistics ... TRENDS: Auto sales rise marginally in April-Sept Surge in interest rates on auto loans keeps many consumers away. New Delhi, Oct 13 The pre-festival season sales for the automobile industry show most segments recording a marginal increase in September. Passenger car sales were up by just ... NEW PRODUCTS & SERVICES: Apple’s new notebooks may mark chip course correction Intel processor with NVIDIA chip set likely. Bangalore, Oct. 13 It is an awkward acronym — but it masks an uncomfortable development for the world’s leading computer chip makers: GP-GPU stood for General Purpose Graphical Processing ... PROMOTIONS & OFFERS: Telecom cos launch festive offers Chennai, Oct. 13 Tata Indicom has launched a festive offer called ‘Samsung Raaga - Go for ... NEW PRODUCTS & SERVICES: New sunflower oil brand unveiled Variety Marketing Solutions Pvt Ltd, part of the Rs 150-crore Hyderabad-based Variety Group, has entered into the edible oil business with the launch of its ‘Manchi’ brand of sunflower oil. “Until now we have launched many ... ONLINE MARKETING: $3.1-m funding for eYantra eYantra, an online brand merchandising and corporate gifting solutions major, has successfully concluded a $3.1-million Series A venture capital funding from Ventureast and Argonaut. “This funding will help us to consolidate our ... NEW PRODUCTS & SERVICES: Airtel DTH service launched Bharti Airtel on Monday announced the launch of DTH (Direct to Home) service in Kolkata. The Airtel digital TV service will be available in Kolkata, Durgapur, Asansol, Patna, Ranchi, Jamshedpur, Bhubaneswar and Guhawati. Over the next six ... BRANDS: Reliance Brands, Diesel enter into joint venture Mumbai, Oct. 13 Reliance Brands, a group company of Reliance Industries Ltd, has announced a 49:51 joint venture with Italian lifestyle brand Diesel, wherein the latter will hold a majority ... RETAILING: Woolworth plans 40 more joint venture outlets With Tata group, the co already runs 23 retail stores for consumer electronic goods. The Australian-based Woolworth Ltd, which runs 23 retail stores in partnership with the Tata Group in India on consumer electronics and white goods in four ... MARKETING RESEARCH: Study on out-of-home medium shows high ad recall Mumbai, Oct. 13 Almost 90 per cent of the audience recalled any ad being played on the OOH (Out of Home) TV screens, revealed the first large-scale research conducted in this medium — OOH ... RETAILING: Max Retail launches second store in Hyderabad Hyderabad, Oct. 13 Max Retail plans to set up 30 stores in the country by March next. It has expressed its intent to tap into non metros by offering opportunity ... NEW PRODUCTS & SERVICES: Fox STAR Studios ready to roll out projects New Delhi, Oct. 13 Fox STAR Studios (FSS) has announced its first project from its “one-stop shop” for Bollywood film producers. The studio will be leveraging Star Networks to successfully market its film ...
NEW PRODUCTS & SERVICES:
Envirofit set to launch biomass cook stoves in TN
PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
NEW PRODUCTS & SERVICES:
More hues
NEW PRODUCTS & SERVICES:
Gift collection
NEW PRODUCTS & SERVICES:
All that jazz
NEW PRODUCTS & SERVICES:
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