Business Daily from THE HINDU group of publications
Friday, November 14, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, November 14, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
|
|
|
|
|
MARKETING RETAILING: Fresh@ sees no slowdown in sales Stores generate enough surplus to cover costs. Chennai, Nov. 13 The retail division of Heritage Food (India) Ltd, which runs the ‘Fresh@’ stores, sees no slowdown in demand for the products on its shelves. Sales at the 75-odd Fresh@ ... ADVERTISING: Tata Sky consolidates creative biz DTH company Tata Sky Ltd has consolidated its creative duties for all Tata Sky brands, including Tata Sky and Tata Sky+, with Ogilvy & Mather (O&M). The incumbent agency for the Tata Sky brand was Rediffusion Y&R. Mr Vikram Mehra, ... NEW PRODUCTS & SERVICES: Shreya Life Sciences brings in oral insulin Mumbai, Nov. 13 Shreya Life Sciences has introduced its brand of oral insulin, in what will bring some relief to needle-phobic people with type 1 and type 2 diabetes. Sold under the Oral-Recosulin brandname, the product is based on ... PROMOTIONS & OFFERS: Paramount gives ‘lifestyle’ tag to frequent flier programme Chennai, Nov. 13 Paramount Airways has launched its ‘frequent flier’ programme, which according to its Managing Director, Mr M. Thiagarajan, is different from other airlines. Paramount’s programme is packaged as ... BRANDS: Brand building is a continuous process “Every action an individual does in a way tends to be brand building in the long run,” said Mr S. Vijay Kumar, Managing Director, Breeze ...
STRATEGY: Out of the whirl After being in the red for a few years, Whirlpool of India is gaining momentum with new launches and looking forward to good times ahead.. Tough times never last, but tough people do. Or shall we say tough brands do. For Shantanu Das Gupta, ... RURAL MARKETING: Nokia’s rural odyssey The cell phone maker kicks off mobile services for non-urban areas by launching Life Tools.. A thin sheet of fog hangs over the bright winter morning in Dankaur, Uttar Pradesh, a town with a population of 15,000 people. In this small, ... CUSTOMER RELATIONSHIP MANAGEMENT: An emperor in China Our columnist comes away wowed by the consumer service in China, though his delight is tempered by a few other concerns.. Till recently I had no direct exposure to China. Maybe my only exposure to China was to its cuisine and restaurants such as ... INSIGHT: Coffee, tennis and James Bond The branding phenomenon called James Bond is perhaps the only Hollywood name known across the length and breadth of the country.. James Bond’s A Quantum of Solace is here at last. As an ardent James Bond fan, I see him to be a very big ... BOOKS: Making the first impression First impressions are more heavily influenced by non-verbal cues than by verbal cues, says Carol Kinsey Goman in The Nonverbal Advantage: Secrets and Science of Body Language at Work ( ... Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
|
The Hindu Group:
Home | About Us | Copyright | Archives | Contacts | Subscription
Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line |
RSS Feeds
