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New Delhi, Nov. 24 The DTH market seems to be continuing its rapid acquisition of customers.

Dish TV recently celebrated its 4.5 million customer milestone, by having its brand ambassador give away a Hyundai Verna to its 4.5 millionth consumer.

The first to launch its services, Essel Group’s Dish TV claims leadership position with a market share of more than 53 per cent of the total 8 million subscriber base.

In a release the company said it added 4.3 lakh subscribers in October. “This landmark, of 4.5 million customers, is testimony to the superior and affordable DTH services that we offer to all our customers across India. It is clearly the fastest growth achieved by any DTH service provider in the country,” said Mr Jawahar Goel, Managing Director, Dish TV, in a release.

Meanwhile, Reliance ADAG’s BIG TV claims to have acquired one million subscribers within the three months of its launch. It’s claiming a 15 per cent market share.

“Our customer-centric approach coupled with advanced technology, superior product and service with a wide distribution and installation service network spanning the country helped BIG TV cross the one-million milestone in such a short span of time,” said Mr Mahesh Prasad, President, Reliance Communications, in a release from the company.

The other players in the business include Sun Direct, Airtel Digital TV and Tata Sky.

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