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Marketing - Radio/TV
Ten Sports bags PCB rights

Mumbai, Nov. 24

Taj Television Ltd, owners of Ten Sports, has won the exclusive production and telecast rights for all international cricket tours of Pakistan. An agreement to this effect was signed by the Pakistan Cricket Board (PCB) and Taj Television Ltd. Under the new agreement, Taj Television’s exclusive production, telecast and distribution rights for international tours include all Tests, One Day Internationals and Twenty20 matches. The period of agreement starts from the cur rent date and continues through the 2012-13 season. The rights include nearly 200 days of live cricket and cover all forms of electronic media.

— Our Bureau

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