The Hindu Business Line : Saturday, December 27, 2008

MARKETING

REGULATORY BODIES & RULINGS: Come 2009, TV viewing to become costlier
Security deposit, rental for set-top boxes lowered in CAS-mandated areas. New Delhi, Dec. 26 The Telecom Regulatory Authority of India (TRAI) has amended the Broadcasting and Cable Tariff Order to allow for inflation-linked adjustments in the ...

TRENDS: Retailers in South gung-ho about new year sales
Hopeful of picking up more biz than last year. Chennai, Dec. 26 Slowdown notwithstanding, retailers are upbeat about the ensuing New Year sale. Started by Viveks way back in 1977, which later became a tradition with all major durable retailers ...

STRATEGY: Neo Cricket bats for entertainment
Bid to draw new set of advertisers. Mumbai, Dec. 26 Neo Cricket has decided to promote its channel on the entertainment platform in a bid to attract a new set of advertisers in addition to enhancing its subscription ...

PROMOTIONS & OFFERS: Freebies, incentives not enough, say auto dealers
Conversion of enquiry into sales much lower due to difficulty in loans. Chennai, Dec 26 The Government and vehicle manufacturers are offering incentives to draw consumers to the showrooms. But the trouble for the potential buyer is the ...

PROMOTIONS & OFFERS: It’s raining discounts and freebies in Motown
Mumbai, Dec. 26 The economic slowdown, coupled with stagnating inventory, has forced the auto industry to go all out to make the best use of a bad bargain by showering freebies, discounts and pampering the customer like never ...

CHANNELS AND FRANCHISES: Auto companies link rebate to dealers to achieving minimum sales targets
New Delhi, Dec. 26 Automobile companies are now asking dealers to achieve a minimum sales target before they can claim a rebate on the stocks that were dispatched to them before the excise duty ...

From Brand Line

INTERVIEW: ‘Our purpose is to improve lives’
Procter & Gamble’s COO Robert McDonald speaks on innovation at the consumer goods giant.. Robert McDonald, Chief Operating Officer (COO) of consumer goods multinational Procter & Gamble (P&G), maker of several blockbuster ...

ADVERTISING: Durables steadfast
Market players in the consumer durables sector shrug off slowdown worries, boost ad spends.. The slowdown in the economy has started to weigh heavily on the durables industry. So far insulated from the impact of the slowdown, the latest Index of ...

ADVERTISING: Slowdown in its stride
Some optimistic ad agencies are hoping that tough times will actually up creative standards.. Sure there’s no jingle that will drown all the bad news, but the advertising industry is taking the slowdown in its stride. The optimistic ones ...

STRATEGY: The marketing journey
The country’s marketing history has seen many interesting stages.. Marketing in India has come a long way, has it not? Do you see it going anywhere? Or have ...

NEW PRODUCTS & SERVICES: Woodness gracious
Hindware has launched the Wood Art Collection for bathrooms. The range comes with a solid wood cabinet, wash basin and mirror console. In some models, the cabinet is coupled with a marble top and a mirror that comes with a lamp. The ...

NEW PRODUCTS & SERVICES: Out of the box
Jean Paul Gaultier has transformed his Classique, Le Male, Fleur Du Male and Gaultier fragrance gift boxes into genuine music boxes. They play Love Me Tender by Elvis Presley (Classique Eau de Toilette and Classique Eau ...

NEW PRODUCTS & SERVICES: Lustrous locks
ITC has launched Fiama Di Wills Shine in Style, a new shampoo variant, expanding its premium range of shampoo to five. It contains extracts of chamomile and green tea and the Lustra conditioning system. The shampoo has been introduced in ...

NEW PRODUCTS & SERVICES: Oil’s well
Tupperware has launched Clear Flow Dispenser. It is available in two kitchen-friendly sizes, 600 ml and 1 litre, priced at Rs 440 and Rs 580, respectively. The dispenser may be used for storing and serving oil, vinegar, soya sauce or ...

BOOKS: Listen to murmurings
What happens when there are ‘worms in chocolates, pesticides in colas and a catastrophe in the country’s favourite mutual fund’? Exploring the situation are Ivan Arthur and Kurien Mathews in Brands Under ...

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Markets (Dec 27)

Nifty (on Dec 26)	2857.25(-59.60)
US Dollar (Buy/Sell)	48.39/40
Brent crude (a bbl) Rs	1,709
Gold (a gram) Rs	1,241
Silver (a kg) Rs	18,305

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